Unpacking ‘Cover With Us’ – dfcu’s new Bancassurance Campaign
dfcu Bank recently launched a Bancassurance campaign dubbed ‘Cover with Us’. We spoke with Robert Muhiire, dfcu’s Principal Officer – Bancassurance about the new campaign and the overall value of insurance to individuals, families, and businesses. Can you please give us an overview of dfcu Bank’s new campaign, ‘Cover With Us,’ and what it entails? dfcu Bank’s new campaign, ‘Cover With Us,’ represents the Bank’s commitment to providing affordable insurance coverage to its customers and the general public. The Bank wants to emphasize the importance of insurance and how it offers a fallback position for individuals and businesses in the event of unforeseen risks, that may have a significant negative impact on their livelihoods and businesses. Robert Muhiire, Principal Officer – Bancassurance – dfcu Bank Could you share some details about the specific offerings and benefits that customers can expect from the ‘Cover with Us’ campaign? We have diverse product offerings and a pool of ...